Learning goals
| Students of the lecture “strategic management” will gain a broad insight on different corporate strategies (business strategies, segment strategies, diversification strategies, growths strategies etc.) and be enabled to choose the right strategy in accordance with the environmental dynamics and corporate goals. Student also will learn about appropriate instruments for institutionalizing and implementing strategies.
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Learning content
| Examples of the learning content are: Definition of management, management levels, fundamentals and currents, strategic content analysis, strategic process analysis, core competency management, instruments of strategic planning, realization of strategies, resource analysis, portfolio analysis.
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Forms of knowledge intermediation
| Lecture (2 contact hours), Tutorial (1 contact hour). The lecture will be enhanced through case studies, literature discussions and excursions. The tutorial will support the lecture with additional examples and case studies.
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Prerequisites
| none
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Certificate of performance
| Written examination, 60 minutes, graded
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Workload
| - Präsenzzeit Vorlesung 30 Std.
- Präsenzzeit Übung 15 Std.
- Vor- und Nachbereitung, Literaturstudium und Prüfungsvorbereitung 135 Std.
- Summe: 180 Std.
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ECTS credits
| 6 ECTS |
Temporal extent
| Two contact hours of lecture, one contact hour of tutorial
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Frequency of lecture
| Once a year, currently offered during winter semester
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Connection with other modules
| This module is recommended for students who either participate in the small or large consolidation “management”.
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