V6-4: Case Study Seminar
| Learning goals | The primary objective of this course is to develop critical analysis skills needed to compete aggressively as an entrepreneur in high tech. Many start-up entrepreneurs, as well as the people advising them have stressed the importance of writing a business plan as a foundation of the new venture process. This course looks at the business plan as the corollary of a process of finding, screening and analyzing business ideas, the outcome of the development of the business concept and not its foundation. The methodical focus is the analysis of case studies. |
| Learning content | (a) ability to assess and predict customer needs in global markets that may not yet exist; (b) ability to create and execute marketing, biotechnology development and strategic plans that integrate technological development with evolving international customer requirements; (c) understanding of how the confluence of biotechnological innovation, marketing, market forces and venture finance drives new technology ventures; (d) knowledge of how to identify the various sources of financing for ventures; (e) an understanding the role of teams in the entrepreneurial process and the type of team partners that entrepreneurs must seek; (f) understanding of the types of venture partners and alliances that might be beneficial for global venture success; (g) and a realization of how these preliminary steps lay the ground work for the creation of an effective business plan. (h) methodical ability to analyze problems within a case study outlining the background’s important items of the case (i) ability to apply the case study method |
| Forms of knowledge intermediation | Case Study Analysis |
| Recommended previous knowledge | good English language skills |
| Prerequisites | none |
| Examination | class participation, presentations and assignments on case studies |
| Workload | time of attendance 30 hours and preparation/wrap-up/readings 150 hours = 180 hours |
| ECTS credits | 6 ECTS |
| Temporal extent | 1 semester |
| Angebotshäufigkeit | one-time |